Periodically we do a search to see what our competitors are doing and we chuckle at the assortment of nonsense in the marketplace. There are people touting that they are the official source or official site. There is one fellow who tells people to be wary of low prices. There is one that says, “Avoid Shady Imitators.” Our marketing strategy is to lead with knowledge…not to diminish our competitors with their weaknesses.
There are two classes of businesses that sell barcodes. Those that obtained their prefix prior to August of 2002 and those that haven’t. The ones who obtained prefixes prior to this date can sell or subdivide their barcode prefixes. There are only a couple of businesses that are violating their agreement with the GS1 (where all barcodes originate) and they can be found here: http://bellsouthpwp.net/l/a/laurergj/UPC/index.html
We fall within the first class. We legally and professionally do what we do….and we do it really well. In addition, we have an A Rating with the Better Business Bureau. This speaks to our being an ethically based business.
Nationwide Barcode is in the business of selling barcodes. We do have another business which focuses on new business development, marketing and promotion. We help people and companies get better at what they do. For us, our business is working with people in business. It’s not Horse Chiropractic, selling fishing bobbers or other unreleated diversion. Our focus is helping people market themselves or their products…and a barcode is a very important part of that.
We are listed on Mr. George Laurer’s Website as being a legitimate reseller, we are the preferred vendor of choice a ton of clients but most notably, Pandora. Pandora is the world’s largest internet radio company that dovetails with Amazon.
We have thousands and thousands of repeat customers throughout the world equally divided between small to mid size manufacturing companies, independent musicians and Amazon resellers. We obtained all of our prefixes prior to that August 2002 date, we’re part of a grandfathered program with the GS1 which insures that can do what we do and we don’t pay renewal fees. Since we do not pay renewal fees, neither do you.
Our business is based on providing barcodes at a very affordable price. We can afford to be the lowest in price because of simple supply and demand.
We have a very large supply and there is a high demand. Since we have a high demand, we can afford to be the least expensive in the industry. We want to make a lot of money but our strategy is to make money based on the volume of barcodes sold…not from one customer.
In addition, we base our business on great customer service and knowledge. This knowledge is not just about barcodes but about retail and wholesale process management. We know how barcodes work, we understand graphic design and label manufacturing and wholesale and retail process flows. We are members of Printing Industry of America, Visual Media Alliance and several Amazon groups that allow us to stay informed of upcoming changes in the industry.
Our goal is to be the ‘last man standing’ in this industry. The majority of our competition only has one barcode prefix, they are attempting to turn a quick buck from this asset. This means, when they sell out, they’ll disappear. Your barcodes will continue to be good, but if you need support, you lose your certificate of authenticity and need help, they will be gone. When you need support a year or two or five years from now, we’ll be here.
With our reserve of almost two million barcodes, we will be around for a long, long time…plus with our secondary business of ‘new business development’, we’re not that hard to find. Our business is helping you. It’s what we do.